Core
Social Auth
Authentication with Google, Microsoft, and more.
Pricing Matrix
Choose your plan by monthly active users and architecture.
| MAU (monthly active users) | Single-tenant | Multi-tenant |
|---|---|---|
| Up to 2,000 | Free | Free |
| 2,001 to 50,000 | $25/mo | $30/mo |
| 50,001 to 100,000 | $50/mo | $60/mo |
| 100,001 to 200,000 | $100/mo | $120/mo |
| 200,001 to 500,000 | $250/mo | $300/mo |
| 500,001 to 1,000,000 | $500/mo | $600/mo |
| 1,000,001 to 2,000,000 | $1,499/mo | $1,799/mo |
| 2,000,001 to 5,000,000 | $2,999/mo | $3,599/mo |
| 5,000,001 to 10,000,000 | $4,999/mo | $5,999/mo |
| 10,000,001 to 50,000,000 | $14,999/mo | $17,999/mo |
| 50,000,001 to 100,000,000 | $24,999/mo | $29,999/mo |
| 100,000,000+ | Custom | Custom |
Monthly bill = matrix price (MAU + architecture) + usage add-ons (SMS/WhatsApp + M2M/API key usage). Multi-tenant rows above 2,000 MAU include a 20% architecture premium.
Cost Growth Comparison
Our MAU-based tiers stay predictable from 0 to 100M MAU.
Single Y-axis linear scale with fixed MAU checkpoints from 50k to 100M.
Chart plots the provided monthly price points for Auth0, Clerk, and Authaz at each MAU checkpoint.
100k MAU
Auth0 is 220x more expensive than Authaz.
10M MAU
Auth0 is 80x more expensive than Authaz.
100M MAU
Auth0 is 100x more expensive than Authaz.
How Much More Expensive Competitors Get
Multiplier vs Authaz (competitor monthly price / Authaz monthly price).
Reference line at 1x = same cost as Authaz.
Competitor Price Comparison
Monthly price comparison by MAU band.
| MAU | Auth0 | Clerk | Authaz |
|---|---|---|---|
| 50,000 | $8,000 | $25 | $25 |
| 100,000 | $11,000 | $1,025 | $50 |
| 200,000 | $22,000 | $2,025 | $100 |
| 500,000 | $40,000 | $9,025 | $250 |
| 1,000,000 | $65,000 | $17,525 | $500 |
| 2,000,000 | $130,000 | $37,525 | $1,499 |
| 5,000,000 | $325,000 | $92,525 | $2,999 |
| 10,000,000 | $400,000 | $152,525 | $4,999 |
| 50,000,000 | $1,500,000 | $632,525 | $14,999 |
| 100,000,000 | $2,500,000 | $1,232,525 | $24,999 |
What Each Plan Includes
Free (Up to 2,000 MAU)
- 1 custom domain
- Password + email OTP/magic link
- Social login
- TOTP MFA
- Basic logs and rate limits
Paid Plans (Single + Multi-tenant)
- Everything in Free
- SAML SSO (IdP- and SP-initiated)
- Multi-tenant architecture support
- Higher limits and longer retention
- Priority support options
Communication Add-ons
- SMS and WhatsApp are billed by usage
- Optional monthly bundles
- Metered overage (pass-through + small platform margin)
- M2M tokens: $0.001 per token creation + $0.00001 per token verification
- API keys: $0.001 per key creation + $0.00001 per key verification
Core auth and security capabilities are not billed as separate feature add-ons; M2M/API key usage is usage-based.
Available for all accounts
Batteries included
Core
Email + Password
Secure credential login with centralized policy controls.
Core
Magic Auth
Passwordless email OTP and magic link login flows.
Core
Multi-Factor Auth (MFA)
TOTP-based step-up protection for sensitive actions.
Core
Email Verification
Verify email ownership with low-friction code flows.
Core
Organization Auth Policies
Apply auth policy boundaries per organization context.
RBAC & Permissions
Role and permission controls for app and admin surfaces.
Custom Domains
Keep auth flows on your branded domain.
Admin & Dashboard Access
Secure internal tools with the same identity system.
Multi-tenant Organizations
Tenant-aware user, role, and policy isolation.
For startups
Builders
Full access to Authaz for early-stage startups. No review, no gatekeeping.
Any startup < 3 years old, < $1M ARR
- 10,000 MAU included
- 12 months free
- All features included
- Community support
- Auto-approval
- Start instantly, no review
FAQ
Do you charge extra for MFA, OAuth, or security basics?
No. Core authentication and security capabilities are included in plan pricing.
Why is multi-tenant priced differently?
Multi-tenant workloads require additional scaling and operational complexity.
Is custom domain included in Free?
Yes. Free includes 1 custom domain.
What counts as MAU?
A unique user active at least once in a calendar month.
Do you support both IdP- and SP-initiated SAML?
Yes. Paid plans support both SAML flows.
How are SMS and WhatsApp billed?
Usage-based billing, with optional bundles and metered overage.
How are M2M tokens and API keys billed?
Usage-based. Baseline rates are $0.001 per creation and $0.00001 per verification for both M2M tokens and API keys.
Can we start single-tenant and move to multi-tenant later?
Yes. You can migrate plans as your product architecture evolves.